Air India

 

Sunanda Rajeev

“Fashion speaks about you”

Thumpnail sunandaSunanda Rajeev has been in the fashion industry for a period of fifteen years, but stepped into the world of fashion with school and college programs.

She has always been complimented and praised for her sense of style. She has been raised in a multi-cultural set up with a value for style and glamour from a very tender age.

1Malayali by origin, born and raised in Hyderabad and moved to the US later on to thrive in the glitz and glam of New York.  She had a major role in the commerce department and went on to complete her MBA in Business management from the Illinois University of Chicago.

She worked in the business industry right out of university following which she met the man of her dreams, Rajeev Menon and moved to Kuwait in 2011.

2She started working with LIWA Trading, a fashion apparel company, then with Logicom(software developers), and later as the Administrative Manager for Moven Pick Hotels, Al-Bidaa.

She finally resigned from the economic sector to pursue her dreams in fashion and style in 2014. She went on to establish her dream brand ‘STYLE INN’, for her personalized boutique in Salmiya-Block 10. She designs and sells a variety of clothing from designer sarees, indian suits, salwars, kurtas, lehengas for men, women and children.

3She has a unique taste in fabrics and designs that accentuate each individual’s personality and style. She has always been a lover of the whole nine yards and her specialty is in recreating new styles with sarees of all variety. If you are interested in re-styling your old kancheeverams or silks into some trendy outfits, she’s your Woman!

4 She believes in infusion of traditional styles with modern designs to be her strong pursuit. It not only keeps the golden age alive but also keeps us connected to our heritage.

5Her favorite fabrics of all time would be chiffons and crepes, but she strongly feels that with every season, the fabrics we adorn should be adaptable for comfort and aesthetic purposes. She draws inspiration from her all-time favorite designer, Manish Malhotra from the Bollywood industry. Her style icons are, Late. Sri Devi and the evergreen actress Kajol.

She designs costumes for various associations like IDAK, D’illusions Dance Academy, She has been on the jury for many cultural events and fashion shows. She was the first designer to be interviewed on Hala Kuwait, KTV and also appeared on a talk show on the radio station in Kuwait.

7Sunanda conducts two annual events namely, Jashn Ishq&Jashn Diwali, every year since 2014. It is an initiative to empower women in Kuwait to promote their business and cater to the masses. Women from all around Kuwait, gather together to set up stalls selling clothing, jewelry, home décor, and delicacies.

 It includes some competitions for kids and adults. The icing is always the fashion show that is orchestrated by Sunanda and each model wears a unique piece designed by her. In Her own words, “My work is my passion. I love dressing up others and continuously strive for better creative ideas and aim at 100% customer satisfaction.” With such focus and lofty ambitions, she is certain to shine on top.

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Dr. Harshitha

With sweetest memories apart from getting exposed to various situations and it has taught her to face and deal with difficulties in her profession and life as well. ...[ Read more...]
 
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