Air India


By-Hari Lakshmanan
In early 2013, two engineers from IIT Madras – Tarun Mehta and Swapnil Jain were looking to change the electric scooter’s market. Most of the electric vehicles that we saw in 2013 were very close to motorize bicycles. They gave a speed of 25 km/hr, had problems with acceleration, their battery lasted 8-9 hours on an average, needed a change in about 8 months or every 5000 kms, whichever came first.That we thought was the main problem here.saysTarun. In July 2013, the duo decided to build a complete electric scooter by themselves.


Ather Energy is the brainchild of Tarun Mehta and Swapnil Jain. Both are engineers from IIT, Madras and have started Ather Energy only after a few months of working in the corporate sector. Tarun has 5 patents registered in his name whereas Swapnil has 3.
Ather Energy jun2018 launched two new electric scooters in the Indian market, Ather340 and Ather 450 in Bangalore. For now, the scooters will be available only in Bangalore but the company has plans to launch it in Pune and Chennai in the next phase.


Ather is the first major venture to follow US electric car producer Tesla in designing and building its own bike from scratch. Ather has raised $43 million in funding so far from some of India’s best-known investors, including the country’s No 1 two-wheeler maker Hero MotoCorp, Walmart partner Flipkart’s founders and hedge fund Tiger Global Management.

The two scooters Ather 340 and Ather 450 are being billed as two of India's fastest scooters available till date. The Ather 340 has a range of 60 kilometres on a single charge and a top speed of 70 kph while the Ather 450 has a 75 km range and 80 kph top speed. The 450 can sprint from 0-40 kph at under 4 seconds.The Ather 340 at Rs 109,750 and Ather 450 at Rs 124,750, are on road prices in Bangalore.

When it comes to electric scooters, technology related to the battery has been one of the main causes of concerns. Ather energy’s lithium-ion battery is designed to be 3 times lighter and smaller than the current battery packs, these packs will charge up over a lunch break and will be virtually immortal.An integrated on-board fast charger is also provided which will allow for a sub-one hour 80% charge, within 2hr40min full battery charge. This battery is water proof sealed battery type.
It has started building charging points in India’s tech-heavy global outsourcing hub, Bengaluru, and priced its scooters at more than double the average cost of those currently on the market—even after including an almost 20 per cent subsidy from the government. The company plans to set up 30 charging points by the end of May 2018, and 60 charging points by the end of this calendar year. With such a wide network, Ather claims that there will be one charging station within 4 km driving distance from any point in the city.

IFL Further, it has a 7" touch-screen dashboard that allows onboard navigation with options of alternative routes and saved locations. It comes with the Ather app that enables push navigation from the phone to the vehicle dashboard, remote monitoring of the vehicle health, charge monitoring and managing service requirements.
Along with the two models, Ather also rolled out aRs 700 monthly plan, Ather One, which includes everything from service requirement, doorstep pickup and delivery, breakdown assistance, data charges on the vehicle, consumables and all fuel.
The company plans to put 2,000 of the scooters on the road through August and up to 100,000 over the next two and a half years, while also expanding to nearby Chennai and Pune.