Kuwait’s decision to re-enter the global tourism market by welcoming regional and international visitors is already boosting expectations for its tourism revenues.

According to the Kuwait Direct Investment Promotion Authority (KDIPA), the sector is forecast to grow from $522 million in 2021 to around $1.13 billion by the end of 2025.

At the heart of this momentum is “restaurant tourism”, which has emerged as one of Kuwait’s most attractive features.

Food service market revenues reached $3.25 billion in 2024, with Scots International projecting growth to $4.88 billion by 2029 at a CAGR of 8.4 percent.

Meanwhile, Verified Markets expects revenues from restaurants, cafes, and cloud kitchens to surge to $38 billion by 2032, driven by strong tourist demand for Kuwait’s diverse dining scene.

Kuwait City’s restaurant sector has gained regional visibility thanks to influential digital food bloggers, who showcase gourmet experiences and shape consumer behavior across social media.

Once casual enthusiasts, these bloggers have evolved into professional content creators, using photography, video, and detailed reviews to evaluate food quality, service, presentation, and ambiance.

Their impact is tangible: positive reviews attract customers, while negative reviews can damage reputations and sales. Studies show that consumers rely heavily on their opinions, making bloggers a key driver in pushing restaurants to improve standards.

However, credibility remains a challenge. With the rise of paid collaborations, many bloggers have called for clear professional standards — including disclosure of partnerships and transparent evaluation criteria — to maintain trust with their audiences.

Despite these challenges, Kuwait has succeeded in positioning itself as a regional leader in dining experiences, with a restaurant sector that rivals global food destinations.

Major events and sporting occasions further amplify tourist spending on restaurants, underscoring the role of digital media as a bridge between visitors and Kuwait’s culinary scene.