Gulfmart Reveals Totally Revamped First Fahaheel Branch
Gulfmart, the largest supermarket chain in the country, raised the curtains on its fully renovated and rebranded first Fahaheel store at a well-attended colorful ceremony on Monday, 18th February. Cutting the customary silk ribbon, H. E. Satish C. Mehta, the Ambassador of India to Kuwait, along with H.E. Dasho Tashi Phuntsog, Ambassador of Bhutan, H.E. Madhuban Poudel, Ambassador of Nepal and H.E. C.A.H.M. Wijeratne, Ambassador of Sri Lanka and in the presence of prominent Kuwaiti personalities, including Advocate Abdul Aziz Mohamed Al-Ajeel and Dr. Nasser Mohamed Al-Ajeel, opened the store to the public. A large gathering of shoppers, well-wishers and Gulfmart officials were on hand to witness the event and participate in the inaugural proceedings.
Traditional Arabic music welcomed guests to the venue, which was bedecked with green and white balloons mirroring the newly rebranded color theme of Gulfmart. The rebranding, which includes a stylishly rendered new green leaf logo along with elegant two-toned green lettering, aims to give the brand a reinvigorated fresh image and unite all of its supermarkets under a common theme.
“The new green leaf logo projects the freshness of our produce, while the graceful two-toned lettering reflects the brand’s dynamic young spirit, explained Dr. Remesh T.A. Country Manager for Gulfmart. He added, “The green color theme also has a lot of connotations, not least of which is its association with growth, renewal, freshness and its nuances with sustainable and ecological initiatives. These are qualities that represent Gulfmart’s corporate identity and which we aim to portray through our new brand image.”
Clarifying that along with its rebranding and expansion strategies, Gulfmart is simultaneously engaged in a major renovation drive, the country manager clarified, “Several of our existing branches are undergoing, or will undergo, refitting to bring them on the same level with our newer outlets being launched. All the equipment, including freezers, cold storages, shelves and cash counters will be replaced with the latest retail gear, while wider aisles, clearer signage and enhanced merchandizing are being implemented with the sole aim of providing a better shopping experience for our customers.”
The winning business model of rebranding and renovating existing stores, while opening new stores in different formats in suburbs underserved by full-service retail supermarkets, is proving to be immensely successful for Gulfmart and is appreciated by residents in localities serviced by the supermarket. Gulfmart, which is renowned for carrying a wide variety of products that cater to the shopping needs of the diverse population in Kuwait, is especially popular for offering products that meet the specific ethnic requirements of customers in a locality.
Speaking on the sidelines of the inauguration, Arif Sheikh, Managing Director of Gulfmart Group, thanked patrons for their trust in the brand and their continued support of Gulfmart. He added, “The opening of this renovated and rebranded outlet gives the branch a fresh new face-lift that will add to the brand’s persona while providing it with a prominent presence in the locality. The new branding also reinvigorates our commitment to offer customers the best products and services in the years ahead.”
