The Ministry of Electricity, Water and Renewable Energy launched the third edition of the National Energy Saving Campaign (Waffer) on Sunday, aiming to raise awareness about electricity and water conservation. The campaign focuses on protecting vital resources, reducing waste, and supporting environmental and economic sustainability across Kuwait.

At a press conference held at the Government Communication Center, Dr. Adel Al-Zamel, Undersecretary and Chairman of the Electricity and Water Consumption Rationalization Committee, emphasized the importance of fostering a culture of responsible energy use. He explained that the campaign aligns with Kuwait’s national policies and enjoys extensive government support to achieve its objectives.

Addressing Rising Consumption Challenges

Dr. Al-Zamel highlighted the increasing rates of electricity and water consumption in Kuwait, noting the resulting environmental and economic pressures. He urged government agencies, institutions, and individuals to critically reassess their consumption patterns and actively participate in efforts to reduce unnecessary waste.

“This campaign represents a shared national responsibility,” said Al-Zamel, “calling on everyone to adopt rational use as a core value, moderation as a strength, and cooperation as the pathway to sustainability.” He also stressed that Kuwait’s per capita energy consumption remains notably high compared to global standards, necessitating intensified media efforts to encourage responsible water usage.

Engineers Khadija Bushehri and Mohammed Al-Hattab, leaders of the Ministry’s awareness team, presented a comprehensive media campaign designed to promote responsible energy behavior. They highlighted initiatives targeting both public and private sectors, including the promotion of energy-efficient products and sustainable practices.

Educational Outreach to Younger Generations

To instill energy-saving habits early on, the Ministry introduced a children’s awareness video featuring popular cartoon characters "Kahroob" and "Qatura." The animated content aims to educate young audiences on the importance of conserving energy and water resources.

The Ministry invited the public to visit the Waffer pavilion at Avenues Mall (Phase 2) to explore interactive exhibits that demonstrate energy waste and practical methods for efficient consumption. This hands-on experience is designed to enhance understanding and motivate sustainable lifestyle changes.

Dr. Al-Zamel expressed confidence in the campaign’s success through collective participation and praised government agencies for their ongoing efforts to reduce energy consumption in public buildings. The National Energy Saving Campaign is part of Kuwait’s broader vision to secure environmental sustainability and reduce economic burdens linked to resource overuse.